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Healthcare: Priority Health
ROLE
Creative Direction
Layout Design
Copy Direction
Priority Health needed fresh messaging when expanding their footprint with new plans in Michigan. The new theme promoted a better Medicare experience through money-saving benefits, straight talk and no-nonsense pricing. The creative took an honest approach, creating awareness to little known, but valuable, benefits that members may not be taking advantage of. It is this transparent messaging that helped earn Priority Health it’s 5-Star rating.
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