Retail: EP Henry

The creative objective for this project was to combine a contractor product guide with a traditional EP Henry lookbook to create a multi-purpose catalog that functioned as a sales tool, an inspirational gallery, and an educational magazine appropriately named: Land Escapes. The biggest task was sorting through a library of existing installation photography and carving out the stories to create compelling and educational articles. This newly combined “Magalog” successfully cut the cost of having to create and print multiple guides, while continuing to engage new customers.